About
I am not a career advisor who read about exits in a textbook. I built companies, sold them, bought and sold property, and now I advise owners in the United States and the UAE on the same decision I have made myself more than once.
The long version
I enlisted in the US Army and served as a Ranger. That is where I learned to plan properly, execute without excuses, and finish what I started, whatever it turned into. After I got out, I went back to school and finished two master's degrees, then went to work building companies in New York.
The first company I built was a construction and renovation business. I ran it from nothing to a real operation, made payroll in the hard months, and eventually sold it. That was my first exit, and it taught me the basics: what a buyer actually pays for, and what he does not.
The second company was bigger and harder to sell. I built a licensed retail, lounge and delivery group in New York City, grew it past USD 10 million a year in revenue, and sold the holding company that carried one of a limited number of licenses issued in New York. Most of the value in that deal lived in the license itself and in how cleanly it transferred, not in a growth story or a slide deck. That is where I learned that license-bound and regulated businesses sell on the quality of the transfer, not the story around them, a lesson that applies directly to structured and regulated businesses in the UAE and the US.
Alongside both companies I was buying, fixing, and selling investment property in New York, and I still hold a rental portfolio there that I manage personally. I know what it is to carry a mortgage, deal with a bad tenant, and still come out ahead when you finally sell.
I also build my own deal automation systems. That is not a marketing line. It is why a valuation from me comes back in 48 to 72 hours instead of three weeks: the modeling, the comparable pulls, and the first draft of the numbers are done by systems I built and tested myself, then checked by me personally before anything reaches you.
I still own and operate businesses in New York, which means I am not theorizing about ownership from behind a desk at an advisory firm. After the New York exits I moved to Dubai, saw how badly UAE SME sales were being run, by people who have never signed either side of a sale and purchase agreement, and built Coello Advisory to do it properly. Today I live and work between New York and Dubai.
I work with owners in the United States and the UAE. In the UAE that means sell-side work on SMEs in the AED 2 to 10 million range. In the US it means M&A advisory and exit planning for owner-operated businesses of roughly USD 1 to 10 million: valuation, sale preparation, buyer search and qualification, and deal negotiation, in New York, Washington DC; Texas (Austin, San Antonio, Dallas-Fort Worth, Houston); North Carolina (Charlotte); Tennessee (Nashville); Florida (Miami, Orlando, Space Coast, Daytona Beach); Georgia (Atlanta); California (Los Angeles, San Diego); Arizona (Phoenix). More at coelloadvisory.com/us.
Why this matters to you
Sell to the wrong buyer, leak the process to your staff or your landlord, or accept the first number because you are tired, and you do not get a second attempt at the same sale. Most owners only sell a business once in their life.
You know the real number before you commit to anything. Your team and your competitors hear about the sale only when you decide to tell them. You walk away with a number you are proud of, not one you settled for.
I have signed both sides of a sale and purchase agreement. I know what a buyer's diligence team actually digs into, because I have run diligence as a buyer myself, and I know what a seller feels the week before completion, because I have been that seller.
I give you a real valuation inside 72 hours, run a confidential process with qualified buyers only, and stay in the room until the deal closes. I get paid when your deal closes, not before.
How to work with me
Tell me about your business, or what you are looking to buy. No form, no funnel, no assistant. You reach me directly, and the conversation is confidential from the first message.
I build the number from your seller's discretionary earnings, contracted and recurring revenue, and the multiple this market actually pays, using systems I built myself so the turnaround is days, not weeks.
Move forward with an exclusive, confidential mandate if the number and the plan make sense to you, or walk away knowing exactly where you stand. Either way, you decide with facts instead of hope.
A written valuation with the reasoning behind it. A confidential, exclusive sale process if you choose to proceed. Buyers who prove funds and identity before they ever see your name. A single advisor in the room from the first call to completion. The first conversation is free and confidential by default, and nothing is owed before a signed mandate. I take a limited number of mandates each year because I underwrite every one personally.
Talk to me directly
Message me on WhatsApp with what you have got or what you are looking for, and I will tell you honestly whether it is worth a real conversation.